AI Lineup
Adobe Firefly
by Adobe
Adobe's image and video generator, built to be commercially safe. Made for people who need to use the results in real work.
Free + Paidimage
Last checked: 21 September 2026
The details
- What it does
- Generates images and video from text, designed so the results are safe to use commercially. Built into Adobe's apps.
- Cost
- Free tier available · Included in Adobe subscriptions.
- Open Source?
- No — proprietary (Adobe)
- Input / Output
- TextImages in · ImagesVideo out
Best for
- Commercially safe images
- Adobe users
- Business and marketing work
Kevin’s take
“Firefly is Adobe's take on image generation, and its main selling point is that it's trained on properly licensed content. In plain terms: you can use what it makes for business without lying awake wondering who owns it. It's built into Photoshop and the other Adobe apps too. If you already pay Adobe, it's right there.”
— Kevin, formerly of IT Support
Related reading
From the AI Glossary
- DeepfakeA fake image, video, or audio clip made by AI to convincingly show a real person saying or doing something they never did. The technology has improved fast, and the best examples are hard to spot. Not all of it is malicious. Some is used for film and satire. But the same tools can be used to deceive, and that's the part worth paying attention to.
- Diffusion ModelThe kind of AI behind most image generators. It learns by taking real images, adding visual static until they're pure noise, then learning to reverse the process. To make a new picture, it starts from random noise and gradually cleans it into an image that matches your description. Tools like Midjourney and Stable Diffusion work this way. It sounds backwards, and in a sense it is, but it produces remarkable results.
- LoRA (Low-Rank Adaptation)An efficient way to adapt an existing AI model to a specific style or task without retraining the whole thing. Instead of rebuilding a model from scratch, LoRA adds a small, lightweight layer of adjustments on top. It's popular in image generation, where people use it to teach a model a particular character, art style, or look, cheaply and quickly. A small file does what would otherwise take enormous resources.
From the Unspun Blog
- Google now lets you hide its visible AI watermark. The invisible mark staysGoogle now lets Gemini users hide the visible AI watermark. SynthID and Content Credentials remain, so a clean image is not proof a person made it.
- Google Will Now Label Some Ads as "Made With AI." What That Label Actually Means.Google's started labelling ads that were made with AI — which is handy, but only some are checked automatically.
- Meta's New Image Tool Can Use Your Public Instagram Photos. Here's How to Turn That Off.Meta brought out an AI image tool that can use photos from public Instagram accounts without telling you — but you can switch it off in your settings in about thirty seconds
Knowing the tool is just the start.
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