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A calm, 90-page guide to AI-age scams — four moves, a practice lab, and the family plan. No fear-mongering. Ever.
A calm guide to AI-age scams

You Can’t Tell By Looking.
Nobody Can.
Here’s What Works.

Priced like a book. Practised like a habit.

AI made the scams better — good enough to fool bankers and lawyers, so there’s no shame in any of this. Spotting fakes was never the defence anyway. This guide teaches what is: four moves, a little practice, and a family that talks.

No fear-mongering. No shame. No jargon. Nothing to install.

  • 7 short paths by situation — the email, the call, the video, the opportunity
  • The Rehearsal Lab — practise on 5 scenarios before life administers the test
  • 4 printable cards + a companion page checked monthly
See what changes
Local currency at checkoutInstant download + updates30-day refund
Cover of Is This Real? — AI scams, how to spot them, and what to do next
PDF+ 4 cards
What actually changes

You’re not buying a list of scams.
You’re changing how the phone feels.

Seven short paths. About twenty minutes each. And by the end, the question “is this real?” stops being frightening. It becomes answerable.

Before

the low hum of not being sure
  • "Every call from a number I don't know makes me tense."
  • "I forward things to my kids and ask — is this real?"
  • "I almost clicked one last month. I still think about it."
  • "The scams are getting better. I don't feel like I am."
  • "If it happened to me, I don't know what I'd do first."
  • "I don't want to become someone who's afraid of the phone."
about 140 calm minutes later

After

the quiet of knowing your moves
  • You have four moves that work on scams nobody has invented yet
  • You know the one pattern that matters — and it jumps out at you now
  • You've rehearsed, so a live one feels familiar instead of frightening
  • Your family has a code word and a callback plan it set up together
  • The first hour is printed on the fridge — you know it on a good day
  • You answer the phone like you own it. Because you do
In every copy
The Bad Day Guide comes with every copy.

The emergency steps as an 11-page printable PDF — large type, one situation per page, built to live by the phone and be saved to it. Yours with the book, and made to be shared with your household.

What comes with it
The whole system, up front

Four moves. No squinting at logos.

This is the card. We’re showing it to you before you buy, because the moves were never the secret — the practice is. The guide is what makes these four lines automatic: where each one came from, why it works on fakes that fool professionals, and a lab to rehearse them in.

After this guide, you’ll have a clear way to slow things down, verify what’s real, and act quickly if something goes wrong. That’s the whole promise. We wrote it carefully.

Card 1 of 4 · fridge and wallet sized

THE 60-SECOND CHECK

When any message, call, or screen wants something from you:

Urgency + secrecy + money = stop.

  • Stop. Do nothing yet. Nothing is the strongest first move.
  • Leave. End the call. Close the message. Real things survive it.
  • Verify. Use a door you already own — the number on your card, the app, the address you type, the person's real number.
  • Tell. One trusted person. Secrecy is their weapon; company is yours.

Codes are keys — never read one to anyone who called you.

If something already happened: The Bad Day Guide, from your companion page

Try this right now · no signup, no risk

The same AI that powers the scams explains them beautifully.

Paste this into any AI tool and watch a scam lose its mystique.

Copy · paste · try
Act like a calm, plain-English explainer.
Explain how the "grandparent emergency call"
phone scam works — who it targets, why it
works on smart people, and the one move
that stops it.
Then paste it

Into the AI app you already have. ChatGPT, Claude, Gemini and Grok all work, and the free versions are fine for this.

A scam explained is a scam defused. Mystique is most of their power.

That calm, no-lecture register is the whole guide.
Ninety pages of it, organised by the situations that actually happen.

Not sure where to start?

This is the start.

If you’ve been feeling less sure about calls, emails, and things that look like proof — you don’t need to research your way to readiness first. This guide assumes nothing, starts gently, and was built to be someone’s first step.

No prerequisites.

Not a tech book. If you can hang up a phone, you have the required skills.

It routes you.

The guide opens with two questions — the Worry Profile — that point you to the path that matters most to you. No wrong door.

Any order, your pace.

Seven paths, each complete on its own, about twenty minutes each. There is no exam and nobody is keeping score.

Wherever you are, that’s where it begins.

What’s inside

Seven paths, named after the way it actually arrives.

Not scam categories — situations. The email, the call, the video, the opportunity. Each path: one core habit, one verification script, one worked scenario, and one thing to use this week.

7 paths
~20 min each
90 pages
4 printable cards

The obituary for the old checklist. Perfect grammar is free now. So are confident voices and official-looking documents — the best fakes fool bankers and fraud professionals. This path retires "look closely" with full honours and hands you what replaces it: four moves that work no matter how good the fake is.

From this pathThere is no shame in being beaten by industrial equipment.
Why a book about scams doesn’t go stale

The book stays the same.
Its companion page doesn’t.

The guide teaches habits that don’t expire.
The companion page holds everything that does.

Checked monthly, with the date printed at the top — so you never have to wonder if you’re reading last year’s advice. Password-protected; the password lives in your copy of the book.

01
The Running File.What’s circulating and how it ends — every entry closes with the moves that stop it. Updated when something well-documented is moving. Never padded.
02
The names the book wouldn’t print.Password managers, backup services, the official registries. Named on the page, checked monthly, dated at the top — because names rot and habits don’t.
03
Report It, by country.The official doors for the US, Canada, the UK, and Australia. Linked, never transcribed, so they can’t go stale in print.
04
Practice prompts and your cards.Fresh rehearsal material, and every printable card in both paper sizes — whenever the fridge copy goes missing.
aiunspun.com/companion
Readers area · password in the book
Is This Real? · Companion
The Running File
Last checked: this month
Door: email · this weekThe invoice that knew the account numberThe moves that stop it: Verify — a door you already own, not the reply button.
Report ItTools & namesYour cardsPractice

Habits don’t expire. This is the part that updates.

What this is not

No fear. No shame. No fine print.

Scary scam storiesA scam encyclopediaA gadget or monitoring service“You can never be fooled again”

Habits, not lists — the four moves work on scams nobody has invented yet. Nothing to install, nothing watching you: paper cards, a PDF, and one quiet web page. And nobody honest can promise you’ll never be fooled — what you get is a clear way to slow down, verify, and act fast if something goes wrong.

One more standard, and you can check it: nothing on this page uses a technique the guide teaches you to distrust. No countdowns, no “only 3 left.” Go on. Look for the timer.

The deal

One payment. Yours forever.

The guide
Is This Real?
$19.00
pay once, yours to keep
90 pages. Four cards. A companion page that keeps up.
No subscription. No urgency. Ever.
$19 USD · $24.99 CAD
What You’re Getting
  • The Guide. Ninety pages, seven situation-based paths, calm plain English. Download, print, keep.
  • The Rehearsal Lab. Five worked scenarios with decision points — one is completely legitimate, because telling real from fake cuts both ways.
  • Four Printable Cards. The 60-Second Check, the Family Protocol, If It Happened, and the Recovery Kit — in US Letter and A4.
  • The Family Protocol. A code word, a callback pledge, and the words for setting it up without awkwardness.
  • The Companion Page. Checked monthly, dated at the top: the Running File, current tool names, and official reporting doors by country.
  • The Bad Day Guide. The emergency steps as a printable PDF — large type, one situation per page, made to live by the phone and be shared with your household.

Local currency shown at checkout.

Try it risk-free.If the first path doesn’t help, we’ll refund you. No forms. No friction. Just email us.
The sensible questions

Before you decide.

You don’t have to tell by looking.
You need four moves and a family that talks.

That’s this. Seven paths. ~20 minutes each. One payment of $19 USD. Yours to keep.

Local currency shown at checkout.

Refund within 30 days if it doesn’t help. No forms. No awkwardness.
Yes, you can gift it

Buying this for a parent?
You’re half the reason we wrote it.

The guide is a PDF you own outright, so gifting is simple: buy a copy, give that copy. One bought copy per person you gift — honour system, and part of what keeps the price sensible.

And because handing someone a scam guide can land wrong, the back of the book includes “Giving This to Someone?” — the words for offering it so it reads as respect for their independence, not worry about their judgment.

1

Buy their copy

Use your own email at checkout — the download link arrives in your inbox.

2

Download the PDF

The whole guide, cards and companion-page password included. No login or account for them to set up.

3

Hand it over

Send it, print it, or put it on their tablet. The guide includes the words for this part too.

Get the gift cardFree. Type their name, then print it — or save it as a PDF and skip the printer.
Kevin
Some gifts say “I worry about you.” This one says “I think you’re sharp.”