AI UnSpun
Finally. AI explained by people who remember when “the cloud” meant rain.

AI is the story of this decade and beyond.
You should be in it.

No jargon. No 22-year-olds speaking in acronyms. No pressure to know things you were never taught. Just AI, explained properly — by people who’ve already done the homework.

No credit card required. No spam. Cancel anytime. We’re serious about all three.
The Gentleman
The Gentleman
The Pragmatist
The Pragmatist
The Tinkerer
The Tinkerer
The Adventurer
The Adventurer
The Skeptic
The Skeptic

Between us, we’ve survived dial-up, Blockbuster, Windows Vista, and that time Kevin replied-all to 847 people with something that was not meant for 847 people. AI? We’ve got this.

Kevin waving
A note from Kevin

Kevin — Former problem. Current solution. Ask Kevin support is included with every membership. Five questions a month. Kevin has answers.

3Days free — no card required
$15.99Per month — cancel any time
5 minTo your first AI win. Guaranteed.
How It Works

Not a course. A membership that does the thinking for you.

Step 01

Tell us what you actually need

The AI Prescription asks you five questions. No quiz anxiety. We find out what matters to you — your business, your life, your goals — and match you to tools that actually help.

Step 02

Get your personal starting point

No overwhelm. We tell you exactly where to begin — and just as importantly, what to ignore. Your recommendations are specific to you, not a generic list for everyone.

Step 03

Learn at your pace, on your terms

Short video tutorials. Plain English guides. A Prompt Vault you can use immediately. No homework. No certification pressure. Just genuine progress — and Kevin, for when you need a human.

The science · Why this works for everyone
Your best learning years aren’t behind you.

Two things researchers know that most people don’t.

0Prime learning ability begins
0%Retained by doing
0%Retained by reading alone
Cognitive ability across adult life
Prime learning ability
begins at 40. Not 19.
Not what you thought
Peak zone · 40–60s

Neuroplasticity — the brain’s capacity to form new connections — continues throughout life. The chart shows where it’s strongest. Not where it stops.

Verbal ability
Inductive reasoning
Processing speed
“Processing speed does slow. That’s the dashed line. But learning doesn’t require fast — it requires reasoning. Which is doing rather well.”
Long-term retention rates by learning method
Watch it, then do it.
That’s the combination.
How we teach
Lecture only
5%
Reading
10%
Audio-visual
20%
← Watch
Demonstration
30%
Discussion
50%
Practice by doing
75%
← Do
Teaching others
90%
Kevin pointing up

“Every tutorial ends with something to try. The two red bars are not a coincidence.”

Left: Schaie KW (2012) — Seattle Longitudinal Study. Relative approximations of published cognitive trajectory data. Neuroplasticity note: NIH / Mayo Clinic research on lifelong brain adaptability.
Right: National Training Laboratories Learning Pyramid. Widely cited estimates; approximate values, not exact controlled figures.

Pricing

One membership. One price.

No tiers to choose between. No gotchas. Here’s exactly what it costs and exactly what happens next.

Not ready to commit? Try it free for 3 days first.
Free/ 3-day trial

No credit card. Your email address only. Real access to real content — enough to know if this is for you.

Start Free Preview
Then, every month after
$15.99/ month
Newsletter subscribers get 10% off their first month

Full access from day one — every tutorial, tool, and feature. The AI Prescription, the Prompt Vault, the Privacy Decoder, Ask Kevin support. All of it, from the moment you join.

Newsletter subscribers get 10% off their first month. Your discount code arrives in your welcome email the moment you subscribe. Sign up for the weekly digest below ↓

Pull Up a Chair — Start Your Free TrialCancel any time. No questions. No guilt.
Weekly digest

One email a week.
Worth every second of the time it takes to read it.

Every week: one AI tip in plain English, one term explained, one dry one-liner from the cast. Short. Respectful. Valuable. Nothing else.

  • One AI tip, in plain English — no jargon
  • One AI term defined simply
  • One dry one-liner from The Gentleman or Kevin
  • Plus: a 10% discount code off your first month, delivered the moment you subscribe
10% offyour first month
in your welcome email

No spam. One email a week. Unsubscribe any time with one click. Your discount code arrives immediately.

The window to learn this comfortably is smaller than it looks.

AI is moving quickly. The gap between people who understand it and people who don’t grows every month. It’s not too late — not yet. There’s still time to learn it at your pace, without the noise, without the panic.

Pull Up a Chair →

“The people who figured out email in 1998 rather than 2005 had a rather comfortable seven-year head start. So there is that...”

— The Pragmatist

“AI is not complicated. It is simply misunderstood. Like jazz. We are here to fix that.”

— The Gentleman