AI doesn’t have to be
this complicated.
If AI feels confusing, that’s not a you problem. It’s an explanation problem. No jargon, no pressure to know things you were never taught — everything in plain English, at your own pace, from people who’ve already done the homework.
“You can’t break an AI, believe me I’ve tried. You can’t get this wrong.”
— KevinThree ways in. Pick the door that suits you.
Have a look around
The Glossary, the AI Lineup, the Privacy Checker — free to use, free of jargon. See how we explain things before you commit to anything.
Browse the free toolsTake home a guide
A complete workbook you keep forever. Seven short paths, plain English — and 10% off membership for as long as you stay, if you ever want more.
Visit the shopPull up a chair
Tutorials, prompts, tools, and a place to ask questions — with 7 days free to look around. No card required.
Start your free trialNot a course.
A membership that does the sorting for you.
Most AI courses dump a syllabus on you and call it learning. We don’t. We diagnose, prescribe, and stay in the room while you try things. Three steps, in this order, every time.
Tell us what you actually need
Twelve questions. A few minutes. We find out what matters to you, your work, your nerves, and prescribe a path. Not a course catalogue.
Get your personal starting point
No overwhelm. We tell you exactly where to begin, and just as importantly, what to ignore. Specific to you, not a generic list for everyone. And each month, a short recap of what you actually did and what to try next.
Learn at your pace, on your terms
Short tutorials. Plain-English drills. A personal Prompt Vault you can use immediately. No homework. No certifications. Just genuine progress.
One membership.
One price.
No tiers to choose between. No gotchas. Here’s exactly what it costs and exactly what happens next.
No credit card. Your email address only. Real access to real content, enough to know if this is for you.
Start Free PreviewUnder $8 a month to feel confident using AI and keep up with what’s next.
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Full access from day one: every tutorial, tool, and feature. The AI Prescription and your monthly recap, the Prompt Vault, the Prompt Gym with helpful feedback, The Second Opinion for checking what an AI told you, Ask Kevin support. All of it, from the moment you join.
Not ready to join yet? Subscribe to the newsletter — twice a month, no overwhelm — and we’ll send you a free printable prompt sheet with five AI prompts to keep by your computer. Sign up for the newsletter below ↓
Everyone comes to AI from a different place.
Different starting points, different worries, different reasons to bother. The cast carries all of them — so at least one will sound like you.
Meet the cast
AI explained simply.
Worth every second of the time it takes to read it.
- →One useful tip, in plain English. Twice a month.
- →A calm, no-clutter way to keep up with AI.
- →Plus: a free printable prompt sheet — five AI prompts to keep by your computer — the moment you subscribe.
Written for people who expect newsletters to disappoint them. We intend to be the exception.
You don’t need to keep up
with everything.
AI will keep changing — that’s the one guarantee. Your job isn’t to follow every update or learn every tool. It’s to know what matters, ignore what doesn’t, and take the next useful step. That part, we can help with.
“AI is not complicated. It is simply misunderstood. Like jazz. We are here to fix that.”
— The Gentleman“I don’t distrust technology. I distrust buzzwords. There’s a difference.”
— The Skeptic“The people who figured out email in 1998 rather than 2005 had a rather comfortable head start. So there is that…”
— The Pragmatist